Are You Adapting Your Marketing Strategies?

In today’s ever-changing market segments, company’s need to adapt to keep up. In turn, marketers need to adapt their own strategies to sustain their company’s vision and values throughout the morphing brand and culture. Join Dianne Culhane this Thursday at our monthly AMA luncheon as she discusses Collaborative Strategic Planning, Culture Change and Sustainability. Culhane, [...]

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Do You Know Your Turbulence Navigation Score?

Last month, Cynthia Currence taught us a lot about marketing in turbulent times. One thing that still stands out in my mind was her recommendation to develop partnerships with other entities to diversify your thinking. A lot of groups could learn from her examples and find ways to partner across business and nonprofit lines. See [...]

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Cynthia Currence Tells All

Next month we’re welcoming Cynthia Currence, former VP Marketing and Branding for the American Cancer Society, to our July AMA luncheon to talk about “Marketing Opportunities in Turbulent Times.” Read the full description on our events page. Cynthia has an extensive background in qualitative research design and facilitation, marketing strategy and planning, sponsorship and cause [...]

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Cutting Your Marketing Budget Could Hurt Your Brand

Due to tough economic times, a company’s first inclination may be to pull back on expenses and trim the marketing budget. According to a new study, cutting spending hurts brands in the long term. The study shows brands who cut their marketing spend during a downturn lost marketshare and typically never recovered to private labels. [...]

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Shift in the Advertising Spend

An article I recently read from Advertising Age titled  “Marketers, Agencies Not Ready to Spend, Even Online” suggested that marketers and agencies are less optimistic about increasing their spend in online advertising than previously reported at the end of 2008. As we all know, newspapers and magazines have seen a sharp decrease in advertisers. But [...]

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Awesome Response – Jay’s 10 Golden Rules

If you missed the AMA luncheon last week, I feel bad for you. Honestly, I think Jay Berkowitz gave one of the best presentations I’ve ever heard on Internet Marketing. If you couldn’t make it, don’t worry as we’ll post a podcast of his presentation this week. And, we might even have a guest appearance [...]

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Developing a Marketing Communication Plan

Many organizations struggle with limited resources and in today’s economy,  time is money. A strategic marketing communication plan can help an organization focus resources on the important tasks and set priorities. Without a plan, an organization generally becomes reactive instead of proactive with their communications. Reactive communication leads to wasted time and often dilutes the [...]

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How do you measure ROI?

In today’s economy it is becoming more and more important for marketing professionals to provide a return on the company’s investment for marketing initiatives. Where is the money going? Are we receiving the full benefits? Should we evaluate our allocation of marketing costs? In the Sept. 15 issue of Marketing News, the American Marketing Association’s [...]

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