Name: Rachel Hutchisson Company: Blackbaud, Inc. Title: Director, Corporate Relations & Philanthropy In two sentences, tell us about your company/position: Blackbaud is the leading global provider of software and services designed specifically for nonprofit organizations. I oversee the company’s global philanthropic and volunteerism initiatives, relying on my 17 years of experience working with nonprofit organizations [...]
Archive for August, 2009
Member Spotlight: Rachel Hutchisson
Posted in Member Spotlight, tagged CAMA member spotlight, charleston ama, charleston marketing membership on August 27, 2009 | Leave a Comment »
August Coffee Talk
Posted in Chapter News/Events, Events, tagged AMA, Becca Gosnell, charleston american marketing association, Coffee Talk, East Bay Coffee House, Quarterly Breakfast Meeting on August 15, 2009 | Leave a Comment »
AMA – Quarterly Breakfast Meetings August 18, 2009 The American Marketing Association welcomes you to join us for Coffee Talk, a series of morning meetings created to encourage networking and provide an informal forum to discuss marketing’s role in a variety of industries. Each quarter, we will select a different industry and invite a guest [...]
Are You Adapting Your Marketing Strategies?
Posted in Chapter News/Events, Marketing Strategy/Research, tagged charleston ama, dianne culhane, marketing strategy, strategic planning on August 3, 2009 | 2 Comments »
In today’s ever-changing market segments, company’s need to adapt to keep up. In turn, marketers need to adapt their own strategies to sustain their company’s vision and values throughout the morphing brand and culture. Join Dianne Culhane this Thursday at our monthly AMA luncheon as she discusses Collaborative Strategic Planning, Culture Change and Sustainability. Culhane, [...]
Write as if your life depended on it – first impressions are everything
Posted in Communications, Email Marketing, PR/Advertising on August 3, 2009 | Leave a Comment »
I was on Ragan Communications last week and came across a good short article on how to make a grat first impression in your writing. It was published by Robert J. Holland, ABC, Holland Communication Solutions, LLC. Read below for the full article, which can also be found on Holland’s blog. Don’t Blow Your Chance I used [...]



