Still not sure whether or not you want to attend our May luncheon? Perhaps learning more about our last panelist will help you make the decision. Patrick Bryant, Managing Partner Go To Team What is your favorite viral video? Our go to team commercial. We sent it out in an email to 2000 broadcast producers [...]
Archive for April, 2009
May Speaker Profile – Patrick Bryant
Posted in Chapter News/Events, Interactive Marketing, Video, tagged charleston ama, go to team, Interactive Marketing, marketing, multimedia, patrick bryant on April 22, 2009 | 1 Comment »
May Speaker Profile – Justin Nathanson
Posted in Chapter News/Events, Interactive Marketing, Video, tagged charleston ama, Interactive Marketing, justin nathanson, marketing, multimedia, the cut company on April 20, 2009 | Leave a Comment »
Our second of three posts highlighting our May speaker panelists. This time we’ll get to know Justin more. Justin Nathanson, Lead Producer and Founder The Cut Company What is your favorite viral video? I like some for their humor, some for their marketing effectiveness, and some to just brighten my day. I’ll cover those 3: [...]
Using video to increase your business
Posted in Video, tagged charleston, charleston american marketing association, go to team, justin nathanson, multimedia, online content, patrick broyant, pda, production design associates, the cut company, Tim McManus, Video on April 19, 2009 | Leave a Comment »
I recently read an article at www.the60secondmarketer.com which gives 22 ways to use video online to increase your business. In honor of our next meeting on May 7th – “Multimedia and Marketing – How to Make it Work for You” – I have posted the top 5 that I found most useful. You can find [...]
May Speaker Profile – Tim McManus
Posted in Chapter News/Events, Interactive Marketing, tagged charleston ama, marketing, multimedia, PDA Stage, Tim McManus on April 16, 2009 | Leave a Comment »
We’re gearing up for the May 7 luncheon, “Multimedia and Marketing – How to Make it Work for You.” In the next three posts, join us as we learn more about each of our three panelists. First up: Tim McManus, Director of Business Development PDA Stage What is your favorite viral video? That is a [...]
Cutting Your Marketing Budget Could Hurt Your Brand
Posted in Brand Building, Marketing Strategy/Research, PR/Advertising, tagged branding, budget, marketing return on investment, marketing ROI, marketshare, spending on April 6, 2009 | 1 Comment »
Due to tough economic times, a company’s first inclination may be to pull back on expenses and trim the marketing budget. According to a new study, cutting spending hurts brands in the long term. The study shows brands who cut their marketing spend during a downturn lost marketshare and typically never recovered to private labels. [...]
Evolution of Branding – Kevin Verner speaks to AMA
Posted in Brand Building, tagged branding, kevin verner on April 5, 2009 | 2 Comments »
On Thursday, April 2, Kevin Verner, spoke to the Charleston AMA chapter about the evolution of branding. Topics included brand strength and point of difference, brand relevance and brand adaptability. Kevin’s speech was equally enlightening and humorous. He started the speech with a modified version of the disclaimer that plays at the beginning of South [...]
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