In today’s economy, most people are doing the OPPOSITE of what they should when it comes to their careers – are you? DON’T stop coming to professional meetings, DON’T cancel your memberships and DON’T ignore free opportunities to further your professional development! Yes, these take time out of your workday and money from your pocket, [...]
Archive for January, 2009
Interested in Becoming a Board Leader?
Posted in Chapter News/Events on January 15, 2009 | 2 Comments »
The Board of the Charleston American Marketing Association is seeking an infusion of new ideas, energy and enthusiasm to lead the organization. We would like to give you the opportunity to deepen your connection with the Charleston AMA and get involved at the leadership level by nominating yourself or another AMA member to be considered [...]
Developing a Marketing Communication Plan
Posted in Marketing Strategy/Research, tagged marketing communications, marketing planning, marketing strategy on January 14, 2009 | Leave a Comment »
Many organizations struggle with limited resources and in today’s economy, time is money. A strategic marketing communication plan can help an organization focus resources on the important tasks and set priorities. Without a plan, an organization generally becomes reactive instead of proactive with their communications. Reactive communication leads to wasted time and often dilutes the [...]



